Marketing Analysis of Paper Packaging Industry

Market profile

Past five years was a period of exploring reform and breakthrough in China paper packaging industry. Especially in 2012, during the years of sharp contradictions in the course of development, paper packaging industry bucked the trend and made a satisfactory fruit, which was a result of team cooperation. Many aspects as follows: the output of corrugated broad was 36.992 billion sqm   in 2008, the output has reached 53.595 billion sqm by the year of 2011 ( except Taiwan ), and the output remained double-digit growth in 2012, so China has become the largest production country of corrugated broad in the world. A group of paper packaging companies with international advanced level gradually rised, the leading enterprises became the core force of dominant industry.  Under  the circumstance of market change, a group of medium-or-small sized companies transformed and upgraded initiatively, positively changed economic growth mode, it has become the trend that paper packaging industry transfered from the eastern coastal region to the central and western regions, the development speed in western region has exceeded in eastern region. Market share of triple corrugated broad increased to 35-40% from 20% originally. Technological innovation became the theme of company’s development. It has become the common topics and actions for more and more enterprises and universities to attach great importance to the education, cultivate talents, actively explore the combination of production, teaching and research. Paper packaging products have made in-depth development from light industry, household appliances, food packaging to mechanical and electrical, heavy industry, paper and wood, agricultural and sideline products, exquisite gift packaging fields, which market division of the enterprises was further refined.

Industry institution

China Packaging Federation Paper Products Committee

China Packaging Federation Paper Products Committee, a professional committee under the leading of China Packaging Federation, is not only a paper packaging industry organization consisting of paper packaging production enterprises, scientific research units, equipment manufacturing, raw and auxiliary materials, engineering and technical personnel as well as managerial staff, but also a mass economic technology and academic group. The purpose is that Paper Products Committee, under the leading of China Packaging Federation, to serving member, industry, government and society as the goal, reflects members’ wishes and requirements to the government and relevant departments, protects the legitimate rights and interests of members, wholeheartedly serves the common interests of paper packaging industry. Paper Products Committee should comply with national laws and regulations, carry out the policy and principle   of the government, play a role of bridge and the link between the government and enterprise to promote sustained, rapid and sound development of paper packaging industry. Committee also should adhere to the style of “unity, cooperation, innovation, truth-seeking” proposed by China Packaging Federation.

Exhibition

SinoCorrugated

SinoCorrugated is the largest exhibition of corrugated machinery industry in globe sponsored by Reed Exhibitions, almost gathering all well-known carton equipment and consumables suppliers in the world. SinoCorrugated shows the most advanced manufacturing equipments and related consumables of carton and cardboard in the world, as well as provides new technology, new products, new solutions about prepress, printing and post-press in corrugated industry. Founded in 2001, the First SinoCorrugated was participated by 171 corrugated equipment and consumables suppliers. By the year of 2013, exhibitors have reached over 600, three times of the exhibitors in the First SinoCorrugated. With the increased size of exhibition and rising trend of nationalization, SinoCorrugated has become the top event and the most rapidly developed professional exhibition in corrugated and carton industry.

SinoFoldingCarton

SinoFoldingCarton is a top event for post-print manufacturing equipment and consumables of the folding carton industry in Asia-Pacific region. The exhibition showcases post-print equipment and consumables, providing folding carton manufacturers with prime solutions for energy-saving, consumption reduction and highly efficient production. The exhibition gathers well-known post-print manufacturing equipment and consumables suppliers of the folding carton industry, professional buyers and traders with high purchasing power in the Asia-pacific region, building up a solid platform of communication and business. In addition, SinoFoldingCarton provides a good opportunity for the colleagues of learning latest manufacturing technology, industry trend, global development trend as well as exploring emerginmarket.

China (Shanghai) International Paper Honeycomb Industry Exhibition

Paper honeycomb is a rising star in paper material, as a branch industry in the packaging industry, it has special advantage and character. As the main substitute of wood material, EPS foam plastic packaging materials, Paper honeycomb has become the hot topic of people. China (Shanghai) International Paper Honeycomb Industry Exhibition will comply with the trend of economic and industry development. The exhibition will showcase the latest technology and equipment, which no doubt introduces new concept and new thought for paper honeycomb industry, and creates mutually beneficial win-win space between salesmen and consumers.

China International Corrugated & Folding Carton Packaging & Printing Industry Exhibition

China International Corrugated & Folding Carton Packaging & Printing Industry Exhibition, sponsored by China Packaging Federation Paper Products Committee and over 60 local packaging associations and printing associations, held successfully in Suzhou in 2008, has been held for six times continuously, and made the unprecedented success, showcased cartons, color box, color bag, color printing, paper packaging products, equipment and new materials, attracting more than 10000 visitors at home and abroad to participate. More than 85% exhibitors were satisfied with the result of the exhibition, which equipments were sold out with quite considerable orders. The exhibition gains high appraise from exhibitors and users at home and abroad, honored its own brand exhibition by paper packaging enterprises, has become the largest and most influential industry event in paper packaging industry in second half of every year. It also provides a professional annual procurement platform for the majority of enterprises, shows the enterprise strength, presents charm of science and technology, as well as promotes the great cooperation and development of China paper packaging industry.

Paper Packaging Industry

The first professional journal truly focused on paper packaging industry including cardboard, cartons, paper boxes, paper tubes, paper barrels, paper angle, paper bag, etc, put forward under the rapid development in packaging industry nowadays. The content bases on the growth process of China paper packaging industry and grasps the development pulse in world paper packaging industry. Distribution faces to top leaders of paper packaging industry chain at home and abroad, authoritative expert of scientific research institutes, global paper packaging machinery or consumable suppliers, paper packaging manufacturers and end users, etc.

Printing Technology of Packaging Printing

Created in 1957, Printing Technology is the earliest specialized printing periodical in China, its purpose is disseminating industrial information and promoting industrial growth. Printing Technology has two issues each month, including Graphic Arts Edition and Packaging Printing Edition respectively which fully covers new trends and tendencies of the printing and packaging fields, promotes new equipments and materials, discusses new technologies and techniques, popularizes new knowledge and publicizes new experience, in order to enlighten the transformational thought of printing enterprises. Special topics every month in Packaging Printing Edition focus on paper packaging technology of  various end market, which is  an important communicative platform for industrial colleagues of learning paper packaging market, technology as well as application.