Marketing Analysis of Printing Industry

Market profile

According to statistics of General Administration, in 2011, there were 102484 printing enterprises in China, fell 1.8% year on year. 3.5667 million employees, down 2.7% year on year. Total printing output value was ¥867.713 billion，with year-on-year growth of 12.59%.Gross value of assets was ¥925.666billion,with growing by 9.96% year on year. Total profit ¥73.987 billion, up 8.31% year on year; The trade volume of foreign processing ¥68.009 billion, up 2.9% from  a year earlier. Among them, there were 6821 publication printing companies, printing output value was ¥131.394 billion, up 0.94% from a year earlier. 47377 packaging printing companies, printing output value was ¥631.877 billion, up 20.6% from a year earlier. 44868 other printing enterprises, printing output value was ¥70.851 billion, fell 15% year on year. 2676 enterprises for special typesetting, plate making and binding, printing output value was ¥7.732 billion. 799 digital printing enterprises exclusively and partly engaged in the production, printing output value was ¥3.974 billion.

Industry institution

 1. State Administration of Press Publication Radio Film and Television of the People’s Republic of China

General Administration of Press and Publication Bureau is a directly affiliated institution of press and publication and copyright management in charge of the State Council. On copyright management, it exercises internal and external functions and powers independently on behalf of National Copyright Administration. In 2013, the State Council integrated the responsibility of General Administration of Press and Publication Bureau with that of Radio Film and Television Bureau, setting up State Administration of Press Publication Radio Film and Television of the People’s Republic of China. Printing & Issue Department undertakes the supervision and administration of printing, copying and publication distribution units, investigates, punishes, and corrects major violation behavior. It organizes and guides printing and distribution work of the important file documents and the textbooks for the Party and Nation. It also guides printing management of internal material publications to promote transformation and upgrading as well as the development of emerging printing industry.

2. China Academy of Printing Technology

China Academy of Printing Technology was founded in 1956,and was a direct subordinate to the General Administration of Press and Publication of the People’s Republic of China. In 2002, following approval by the Ministry of Science and Technology, the Ministry of Finance and the Office of the Central Institutional Organization Commission, CAPT was formally converted to a scientific and technological enterprise, which became a part of China Printing Group. CAPT is China’s largest comprehensive institute for printing technology, focusing mainly on high-tech products while also involved in science, engineering, trade, publishing and information technology. CAPT is the only national comprehensive institute focused on providing printing information and scientific research. Scientific research and scientific development are the foundation for the development of core information services. Keyin Media, a subordinate company to CAPT, is a leading comprehensive media and service provider in China’s printing and packaging industry, and has a high profile   and considerable influence in the industry. At present, Keyin Media has established a comprehensive, multi-level and multi-dimensional service system focusing on journal publishing, book publishing, exhibition and conference services, with additional expertise in network publishing, consultation & analysis, training and related industry service functions.

3. Printing Technology Association of China

Founded in March,1980, Printing Technology Association of China is a mass social group of national printing and relevant enterprise as well as printing staff. Printing Technology Association of China subordinates 12 branches, including Screen Printing & Graphic Imaging Branch, Commercial Paper Printing Branch, Gravure Printing Association, Flexographic Printing Branch, Digital Printing Association, Branch of Information System Application, Academic Committee, Education and Science Committee, Enterprise Management Professional Committee, Special Printing Technology Professional Committee, Print Research Committee, Editing Work Committee. It publishes conference journal of China Print and large reference book of China Graphic Arts Annual, sets up chinaprint.org, as well as establishes various prizes. Printing associations in all provinces, autonomous regions and municipalities directly under the central government belong the members of Printing Technology Association  of China. At present, there are 41 group members, 5000 unit members, nearly 20000 individual members. Since the founding of association, it has organized printing staff to make academic exchanges, technical seminars and technical trainings through contacting with some relevant industries.

4. Printing and Printing Equipment Industries Association of China 

Founded in Beijing in 1985, Printing and Printing Equipment Industries Association of China is a cross-industry and cross-sectoral national industry organization consisting     of production, business operation, scientific research and development, education and training, information service as well as marketing in printing and printing equipment industry. Association is a non-profit social group, not only for the customers, but for the manufacturers. There are 1300 members. Printing and Printing Equipment Industries Association of China subordinates Printing Machinery Branch, Printing Equipment Association, Packaging & Printing Branch, Screen Printing Association, Fast Printing Branch, Digital & Network Printing Association, Inkjet Printing Branch, Label Printing Association, Books and Periodicals Printing Professional Committee, Newspaper Printing Professional Committee; Working Committee of Printing Technology, Printing Enterprise, Group Members, Exhibition, Education & Training, Information, Culture Art Printing Copy, Printing Industry Office.