Marketing Analysis of Publication Printing Industry

Market profile

According to statistics of State Administration of Press Publication Radio Film and Television of the People's Republic of China, in 2011, there were 102484 printing enterprises in China, fell  1.8% year on year. 3.5667 million employees, down 2.7% year on year. Total printing output value was ¥867.713 billion，with year-on-year growth of 12.59%.Gross value of assets was

¥925.666billion,with growing by 9.96% year on year. Total profit ¥73.987 billion, up 8.31% year

on year; The trade volume of foreign processing ¥68.009 billion, up 2.9% from a year earlier. Among them, there were 6821 publication printing companies, printing output value was ¥131.394 billion, up 0.94% from a year earlier.

With the statistics of national newspaper print runs done by Printing Committee of China Newspaper Association, in 2013, total 149 newspaper printing plants participated the investigation and provided effective data. Newspaper print runs in 149 newspaper units was 105.333 billion printed sheet in 2013, accounting for 70% of the total. To calculate, total national newspaper print runs was

150.5 billion printed sheet in 2013, down 12.5 billion printed sheet by contrast 163 billion printed sheet in 2012, fell 7.67% year on year. Annual consumption newsprint paper was 3.38 million tons   in 2013, lower 7.65% than 3.66 million tons in 2012. After two-year decline of 2008 and 2009, two- year growth of 2010 and 2011, and nearly 3% decline of 2012, total national newspaper print runs in 2013 was continuous decline, also, it was the year of 2013 that total annual print runs was the lowest in recent years.

Industry institution

1. China Academy of Printing Technology

China Academy of Printing Technology was founded in 1956,and was a direct subordinate  to the General Administration of Press and Publication of the People’s Republic of China. In 2002, following approval by the Ministry of Science and Technology, the Ministry of Finance and the Office of the Central Institutional Organization Commission, CAPT was formally converted  to a scientific and technological enterprise, which became a part of China Printing Group. CAPT is China’s largest comprehensive institute for printing technology, focusing mainly on high-tech products while also involved in science, engineering, trade, publishing and information technology. CAPT is the only national comprehensive institute focused on providing printing information    and scientific research. Scientific research and scientific development are the foundation for the development of core information services. Keyin Media, a subordinate company to CAPT, is a leading comprehensive media and service provider in China’s printing and packaging industry, and has a high profile and considerable influence in the industry. At present, Keyin Media has established a comprehensive, multi-level and multi-dimensional service system focusing on journal publishing, book publishing, exhibition and conference services, with additional expertise in network publishing, consultation & analysis, training and related industry service functions.

2. Printing Technology Association of China

Founded in March,1980, Printing Technology Association of China is a mass social group of national printing and relevant enterprise as well as printing staff. Printing Technology Association of China subordinates 12 branches, including Screen Printing & Graphic Imaging Branch, Commercial Paper Printing Branch, Gravure Printing Association, Flexographic Printing Branch, Digital Printing Association, Branch of Information System Application, Academic Committee, Education and Science Committee, Enterprise Management Professional Committee, Special Printing Technology Professional Committee, Print Research Committee, Editing Work Committee. It publishes conference journal of China Print and large reference book of China Graphic Arts Annual, sets up chinaprint.org, as well as establishes various prizes. Printing associations in all provinces, autonomous regions and municipalities directly under    the central government belong the members of Printing Technology Association of China. At present, there are 41 group members, 5000 unit members, nearly 20000 individual members. Since the founding of association, it has organized printing staff to make academic exchanges, technical seminars and technical trainings through contacting with some relevant industries.

3. Printing and Printing Equipmenr Industries Association of China

Founded in Beijing in 1985, Printing and Printing Equipment Industries Association of China   is a cross-industry and cross-sectoral national industry organization consisting of production, business operation, scientific research and development, education and training, information service as well as marketing in printing and printing equipment industry. Association is a non- profit social group, not only for the customers, but for the manufacturers. There are 1300 members. Printing and Printing Equipment Industries Association of China subordinates Printing Machinery Branch, Printing Equipment Association, Packaging & Printing Branch, Screen Printing Association, Fast Printing Branch, Digital & Network Printing Association, Inkjet Printing Branch, Label Printing Association, Books and Periodicals Printing Professional Committee, Newspaper Printing Professional Committee; Working Committee of Printing Technology, Printing Enterprise, Group Members, Exhibition, Education & Training, Information, Culture Art Printing Copy, Printing Industry Office.

Exhibition

All in Print China

All in Print China is a large scale international exhibition of printing equipments and technology which is approved by Ministry of Commerce of PRC, regulated by General Administration of  Press  and Publication, sponsored by Printing Technology Association of China, China Academy of Printing Technology and Messe Düsseldorf (Shanghai) Co. Ltd and presented by Printing Technology Association of China, Keyin Media and Messe Düsseldorf (Shanghai) Co. Ltd. With four editions of accumulation  and development, it has become one of the most important professional exhibitions of printing industry   in China. In the context of technical reform in the industry, All in Print China will display in all-round the development achievements and application solutions of printing technologies in recent years, providing an international platform for technical communication and helping the international printing industry to grasp the vitality brought by changes and development.

China Print

China Print, founded in 1984, is a large international exhibition for printing equipment and technology co-sponsored by Printing and Printing Equipment Industries Association of China and China International Exhibition Center Group Corporation. It is the earliest comprehensive international printing exhibition in China, held once four years. China Print was honored by UFI and became the first Chinese member of UFI. As a goal of showing completely the new technology and new product of printing industry in the word, much-anticipated China Print provides a new development opportunity for two parties of supply and demand as well as China printing industry through the communication and dialogue of colleagues in printing and printing equipment industry at home and abroad.

Print China

Print China is a large international exhibition for printing equipment and technology co- sponsored by Printing and Printing Equipment Industries Association of China, Guangdong Printing Association and China International Exhibition Center Group Corporation. Print China, a sister exhibition of China Print, was held successfully in Dongguan in 2007. It is held once four years, mainly face to the markets of China, Southeast Asia, South Asia and the Middle East. Exhibitors, come from China and around the world, show their new ideas, new technologies, new products and advanced practical equipments, demonstrating development potential and broad market prospect of China printing industry under the big background of comprehensive recovery of world economy and increasingly activeness of emerging market. After nearly 30-year development, with the boom of China printing industry, China Print and Print China have come out top in large printing exhibitions in the world.

Printing South China

Based in South China leveraging on the strong printing industry in the region, “The South China International Printing Industry Exhibition” (Printing South China) has gone through 20-year development. It has been receiving high recognition from the industry players and become the most influential international trade fair of its kind in South China. In 2014, Printing South China will continue to build the excellent exchange platform for new technologies, new products, and new achievements, brining the event to a new height.

Media

Printing Technology of Graphic Arts

Created in 1957, Printing Technology is the earliest specialized printing periodical in China,

its purpose is disseminating industrial information and promoting industrial growth. Printing Technology has two issues each month, including Graphic Arts Edition and Packaging Printing Edition respectively which fully covers new trends and tendencies of the printing and packaging fields, promotes new equipments and materials, discusses new technologies and techniques, popularizes new knowledge and publicizes new experience, in order to enlighten the transformational thought of printing enterprises. Graphic Arts Edition focuses on digitalized reform of printing technology and pushes digitalized transformation of traditional printing industry. It not only the loved book for company’s decision maker and technical experts, but the most influential authoritative technological magazine in the industry.

Print Today

Print Today, the conference journal of Printing and Printing Equipment Industries Association of China ,is a professional magazine in the industries such as packaging, publication printing, commercial printing, fast printing and design & manufacturing. Print Today is sponsored by Printing and Printing Equipment Industries Association of China and organized by Beijing Institute of Printing Machinery. The reader group includes salesmen of packaging, publication printing, commercial printing, fast printing and design industries, staff of engineering design or equipment procurement. Its purpose is to diffuse knowledge, exchange experience, guide market and serve industry.

China Print

Founded in 1983, China Print is a mainstream media in China printing industry. China Print is an authoritative magazine in China printing industry, sponsored by Printing Technology Association of China. Being unique in the macroeconomic guidance and industrial policies release, China Print has a profound insight in such aspects as management, technology and life wisdom, which is featured by concerning hot spot, latest information and close to the reader. Over the years, to take 'covering industry, serving printing” as its responsibility, relying on the strong resource advantage in competent authorities, China Print has formed a enormous brand influence, gained sky-high reputation, recognized and loved by the colleagues in printing and related industry, as well as become their long-term reading book.

Printing Field

Printing Field, sponsored by Shanghai Academy of Printing Technology as well as edited and published by Printing Field magazine, is a professional printing journal issued publicly at home and abroad. Founded in 1972, with large amount of information and extensive distribution coverage, Printing Field enjoys a high reputation and popularity in the printing and related industries at home and abroad. Printing Field introduces comprehensively new technologies, new processes, new materials, practical experience   of the operation, management and production in printing and related industry in China and in the world, as

well as the latest industrial development trend and dynamic information.