Marketing Analysis of Label Printing Industry

Market profile

By the end of 2011, label printing companies in our country reached 6046, occupying 5.9% of the total. Among them, there are 2850 companies in Yangtze River Delta which accounts for 47.1%, 1593 in Pearl River Delta which accounts for 26.3%; 1344 in Circum-Bohai Sea Region which accounts for 22.2%, and 259 in Central China, Southwest, and Northwest area which accounts for 4.4%.

During the continuous years of 2010 and 2011, gross industrial output value of China label printing and label output gained double-digit growth, and annual growth rate reached 20%. In 2012, under the joint effort of industrial colleagues, China label industry also achieved more rapid development. According to preliminary statistics, gross industrial output value of 2012 China label printing reached 26 billion yuan, output was 3.4 billion yuan      sqm, it increased by 13% compared with that of 2011 of 23 billion yuan and 3 billion yuan sqm. Such high-speed development cannot be surpassed by other printing variety in China.

With the development of Chinese market , especially in industries of food, beverage, household chemicals, medicine, cosmetics, electric products and supermarket as well as logistics, China label market achieved unprecedented development, with a growing quota in the global label market. Data show that in 2012, China label market occupied 25% among Asia Pacific and 8% among the globe. At present, the growth of adhesive label and shrink label is the most rapid in China, respectivey 15% and 17%, by contrast, the growth of wet adhesive label and in-mould label is a little slower, respectively 7% and 5%.

Industry institution

1.Label Printing Branch of Printing and Printing Equipment Industrial Association of China

Label Printing Branch of Printing and Printing Equipment Industrial Association of China was established on June  16, 2008, approved by Ministry of Civil Affairs, is a cross-sectoral and cross-regional national industry organization without the limit of ownership which is engaged in production management, scientific research and development and information services of the label printing industry chain (including label printing, label equipment manufacturing, label material production and related businesses) organized voluntarily by above units as well as colleges and universities. Label Printing Branch is a secondary branch under the leadership of PEIAC. Its organization principle of Label Printing Branch is based on constitution and purpose of PEIAC. The branch carries out the activities which is guided by “print view”, and is purposed by promoting industrial technology progress and pushing industrial development. At present, the member units are 250 companies, consisting of overall label chain, such as the companies of label printing, label equipment manufacturing, label material, the relevant scientific research institutions as well as colleges and universities.

2.Specialty Printing Committee of Printing Technology Association of China

Specialty Printing Committee of Printing Technology Association of China was established on July 4, 2003, consented by China Association of Science and Technology and approved by Ministry of Civil Affairs. The main services at that time were postal printing and bill printing, which played a positive role in the communication and promotion of process and anti- counterfeir technology. With the rapid development and detailed division of labor, compared with traditional mainstream technic, the branch also appears and applies various specialty printing technics, and prints on the special substrate, which has broadened service fields and widened development space. New committee members, combining key fields of specialty printing, such as label printing, metal printing, anti-counterfeit printing, information technology and braille printing related data management, aiming at a series of links of product package, transport, sale, consumption, usage and recycle closely related to people’s life, make a cross-border cooperation and key R&D, forges some specialized, refined, new and special companies, help enterprises to form characteristics in the creation, which is featured by specialty printing, supported by typical technic, forged new trend by innovation to meet and guide the needs of social variety, enhanced product’s characteristic and quality by advanced technology, making endeavor to become the part of printing industry with the most vitality, the most breakthrough and the fastest growth.

Exhibition

China International Exhibition for Label Technology：China International Exhibition for Label Technology, approved by Ministry of Science & Technology of PRC, sponsored by Printing and Printing Equipment Industrial Association of China and China Academy of Printing Technology, as well as organized by Label Printing Sub- association of PEIAC and Beijing KeyinMedia Co., Ltd, is a medium-sized theme exhibition specialized in adhesive label printing field in China, which has been held three times successfully by 2013, and is one of few professional theme exhibitions in China label industry at present.

Labelexpo Asia：Labelexpo Asia is the largest professional exhibition for label printing, product decorating, web printing and process in Asian region, is also the best display and sales platform for manufacturers.

Printing South China：Bestowed by the booming printing industry in South China, 'The South China International Printing Industry Exhibition' (Printing South China) has gone through 20-year development. It has been receiving high recognition from the industry players and become the most influential international trade fair of its kind in South China. In 2014, Printing South China will continue to build the excellent exchange platform for new technologies, new products, and new achievements, bringing the event to a new height.

Media